Category Archives: Advertising

Apple May Be Worth $300 Billion But Their PPC Ads Suck

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ShareSo the most innovative company in the world have increased sales by 50% in 2010. They’re worth approximately $300 Billion ! And their growth is to continue into 2011 once again. It really is a remarkable achievement… Having said that, … Continue reading

Posted in Advertising, Apple, Search - PPC | Tagged , , , | 2 Comments

Augmented Reality in Ireland

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ShareAugmented Reality is still in its infancy around the world. At present most people on the street wouldn’t be able to tell you what it is and only a few advertisers are experimenting with how they can use it in … Continue reading

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Can Augmented Reality Save The Print Industry?

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ShareThe print industry in Ireland is in a bad way and is tipped to get even worse. Now is the time for them to evolve or else get lost forever. The News Of The World is one such example of … Continue reading

Posted in Advertising, Apple, Augmented Reality | Tagged , , , , | 1 Comment

Digital Round – Up

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ShareI gave a presentation in work the other day about recent developments in the digital world. As I was researching what was new I found myself really surprised about how much there was going on at the moment. So I … Continue reading

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To Arthur!

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Share Happy Arthur’s day! Last year Guinness thought it would be a great idea to celebrate the 250th anniversary of the signing of the 9,000 year lease on St James Gate and I like every other person on the streets … Continue reading

Posted in Advertising | Tagged , , , | 5 Comments

Samsung 3D TV – An Advertising Masterpiece

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ShareI love YouTube and so do a few hundred million other people. My last article on YouTube was about the brilliant Tipp-Ex viral YouTube video. But what do you do when you have a Samsung 3D TV and how would … Continue reading

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QR Codes – An Introduction

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Share In my post about the Digital Marketing Viewpoint in New York I mentioned how QR codes have not quite taken off in popularity yet in Ireland. However there was an announcement made during the week announcing that the Digital … Continue reading

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The Digital Marketing Viewpoint – New York City

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ShareHaving just returned from a visit to New York I would like to share with you some things I noticed on the Digital Marketing side of things. Although the States is no longer streets ahead in terms of technology there … Continue reading

Posted in Advertising, Augmented Reality, Technology | Tagged , , , , , , , | 1 Comment

Google Acquisition Graphic – Google Are Taking Over The World

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ShareHere is a really great Google Acquisition Graphic that shows exactly what the gargantuan search engine has been doing since 2001. Google has been recently snapping up innovative startup companies in social networking, mobile technology and graphical advertising.

Posted in Advertising, Business, Search - PPC, Search Engine Optimisation, Social Media, Technology, Youtube | Tagged , , , , | 2 Comments

Your Business Needs Social Media

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ShareLet’s keep this simple. If you own a business in Ireland, and people are talking about it on the big bad internet, then your business needs social media in some shape or form. If you’re an entrepreneur who is planning … Continue reading

Posted in Advertising, Business, Social Media | Tagged , , , | 1 Comment